ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice wide range, will get a confront lift. The Indian University of Enterprise (ISB) will enable the Condition Agriculture Office and the Condition Agriculture University in setting up a brand and selling the rice brand nationally and internationally.

The Office of Agriculture, Authorities of Telangana and Professor Jayashankar Telangana Condition Agricultural Univesity(PJTSAU) have signed an agreement with the Indian University of Enterprise(ISB) has signed a Memorandum of Knowing in this regard.

Speaking on the celebration, Praveen Rao, Vice-Chancellor of PJTSAU, mentioned that farmers confronted the issues of increasing charge of creation and profitability.

“To increase the incomes of the farming community, we will need to develop foodstuff price chain for agricultural develop,” he mentioned.

The three organisations would discuss and prepare a branding and marketing plan for the RNR 15048, which is marked by its good grain and large yielding characteristics. It can resist blast, a nagging problem that paddy faces. After the deliberations, the three organisations would post their tips to the Telangana Authorities.

After a bumper Rabi harvest, the Condition has absent for an prolonged paddy area in the present Kharif time. As from the regular area of 27.twenty five lakh acres for the time, the farmers in the Condition has sown the staple crop in more than 42.seventy eight lakh acres. This is anticipated to nevertheless grow in the up coming 7 days or so.

As it kicked off the controlled cropping technique from this time, the Condition has asked the farmers to go for good versions of paddy in purchase to get supplemental incomes.