How To Use QR Codes To Grow Your Podcast

Podcasts are usually a long-form, studio-contained, and a more organic form of discussion that was aimed to do away with the typical TV or radio interviews.

Podcasting paved a new way for people to get audio information. From radio to online audio streaming services, the opportunity to audibly relay information has expanded.

According to Insider Intelligence, because of this new form of audio content sharing, the audiences that podcasters reach consist of about 424 million people worldwide. 

With that listener population, hundreds of thousands of podcasters compete to get the listeners’ attention and boost their ranking on their streaming platforms. 

To reach more listeners, they need to get creative with how they market their podcast to their target audience.

And with getting creative using technology is concerned, podcasters can use an online QR code generator to make a QR code of their podcast and eventually grow its platform.

Here are some ways you can use QR codes to grow your podcast

Create a seamless offline to online podcast interactions for your target audience

Seamlessly create a way for your podcast to reach a wider audience using QR codes and place them in print spaces like bus stops, mall walls, and your recording studio window. 

Podcasters can use the Spotify QR code solution if the podcast is streamed via Spotify.

Ensure that the podcast QR code is placed in a scannable area with a stable internet connection and proper lighting. 

Place a QR code in a video you use to promote your podcast

Videos are one of the necessary materials marketers use to promote a product or service. Similarly, podcasters use videos to plug an upcoming episode of their podcasts.

Podcasters can place the podcast QR code in the promotional video they use and encourage viewers to take time and listen to the podcast. 

If they need to redesign the code, they can match the QR code on the video’s color scheme and add their logos to it by using a QR code generator with logo online. 

Post your podcast QR code on your social media pages and website

Podcasters can place their QR code on their social media pages and website to relay other ways followers and readers consume information from them. 

Make your podcast marketing campaign go viral with QR codes

Aside from using QR codes to redirect offline listeners to their podcast, you can also use these 2D barcodes to make your podcast marketing campaign viral.  

Think outside the box and stitch a new way to hook more listeners to listen to your podcast using QR codes. 

How to generate a Podcast QR code?

The things podcasts need to generate a podcast QR code are a QR code generator online, and the link to the podcast. From this point, you can continue creating a podcast QR code through these steps:

1. Go to an online QR code generator website and sign up for an account

Go to a QR code generator that is reliable and user-friendly. You can ensure that no scanning issues will occur in the podcast QR code you will make in it. 

2. Choose the URL QR code solution and place your podcast link.

Select the URL QR code solution and paste your podcast link in the space provided. 

3. Generate your QR code 

To unlock advanced marketing features, choose to generate a dynamic QR code.  

4. Configure the QR code’s design

After generating the QR code, try to make your QR code look unique by choosing the set of patterns, eye shapes, color, and frame. You can then add a call to action. 

When configuring the QR code design, see to it that it is scannable and pleasing to the eye of the intended audience. Do not over-customize your QR code design; just make it look sleek, classy, and on-brand. 

5. Download and save your QR code on your computer 

Once done customizing the design, download the QR code and keep it on your computer. For print use, download the code in SVG format. While for online use, download it in PNG format. 

Podcasting is one great avenue for content creators to use and share their ideas through long form audio. 

QR codes are an effective way to grow their podcast and reach more listeners offline and online.